Focus Groups

How design teams keep brand work consistent

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About this study

We're a small team talking to people who lead or work closely with brand and design at larger organisations.

In a 30-minute video call we'd love to hear how your team produces brand and marketing visuals day to day: how your brand guidelines are used in practice, where creative work piles up, and what your experience has been with newer tools (including AI) for visual production.

There's nothing to prepare and no right answers - we're just interested in how the work really happens.

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